The NARS story began back in 1994, when François Nars’ fascination with colour, purity and texture led to the creation of the iconic NARS brand. François studied makeup artistry at the Carita Make-up School in Paris before moving to New York to work, and after a decade of working with some of the fashion world’s biggest names, he launched his own line of {lipstick}. They were a sellout hit. Demand continued to grow. Et voila, the brand we all now know and love was born.

A CELEBRATION OF INDIVIDUALITY

“Don't hold back. Be bold. It encourages others to do the same.” - François Nars.

François' founding vision was make up that encouraged individuality and self-expression. The brand was created for women who like to take risks, explore, have fun and express themselves through cosmetics.

INNOVATION

The brand hasn’t stood the test of time by standing still, oh no. Over the years they’ve continued to develop innovative, high-end products that explore all manner of textures, tones and finishes, from its dual-intensity eyeshadows to its velvet matte lip pencils.

AHEAD OF ITS TIME

NARS has always had a forward-thinking approach to beauty, and it was one of the first brands to offer a significant range of skin tone shades, before most other brands followed suit.