BENEFIT
Hailing from San Francisco, Benefit’s unbeatable {makeup} marvels and fun-loving packaging have become the stuff of legends, so we’ve handpicked a stellar line up of its most iconic products - from bronzer to {blusher}, mascara to {eyeliner} and {brow}-grooming heroes to bestselling {lip stains} - to trigger addiction or sustain a long-term love affair.
SHOP BENEFIT BY CATEGORY
BENEFIT BESTSELLERS
SHOP BENEFIT BY COLLECTION
Hoola
Soft, blendable and bestowing a sun-kissed glow, these are just a few of the reasons the Hoola range has become a cult-favourite.
Porefessional
A bestseller – if not the bestseller – when it comes to instantly minimising the appearance of pores and fine lines, perfect for an everyday even complexion or to prime your face.
BADGAL BANG
Prepare for the ultimate boost to lashes with the Badgal Bang range of lash-lifting, uber-volumising formulas that add major va va voom to lashes.
PRECISELY, MY BROW
Up your brow game with the Precisely, My Brow range that fills and defines brows with hair-like strokes so you can perfect your skinny arch or fluffy brow preference.
THEY'RE REAL
You can't go wrong with the They're Real range of lash-lengthening, eye-defining heroes that add impressive intensity to your everyday make up wardrobe and beyond.
BENEFIT: PORE CARE
DISCOVER BENEFIT
Can you imagine a world without Benefit? The iconic brand has slowly but surely become a household name, its make up products a staple in just about every make up bag, and its eye-catching packaging the stuff of legend.
Benefit was founded back in 1976, when identical twins Jean and Jane Ford flipped a coin to decide whether to open a casserole café or a make up shop. Thankfully the latter was the winner, and The Face Place was established. The aim was to offer women the chance to buy skin care and cosmetics that mimicked the style of big label brands, but with a much smaller price tag.
The company was rebranded to Benefit in 1989, and over the years it has grown and developed into the brand we all know and love today. It now has more than 3,000 Brow Bars and 85 Boutiques worldwide, spanning 59 countries across five continents! World domination, complete.
In 2008, the twins’ daughters and nieces Maggie & Annie joined the ranks and have been helping to spread the legacy – after all, they have beauty in their DNA!
LAUGHTER IS THE BEST COSMETIC
Benefit is proud to be not only in the make up business, but in the feel good business too. Because they believe (and we wholeheartedly agree) that when we’re laughing and having fun, we’re at our most beautiful.
AGAINST ANIMAL TESTING
Benefit does not test its products on animals. Instead, all Benefit products undergo very strict testing using non-animal methods to ensure every product is safe and the best possible quality before it goes on the market.
EMPOWERING WOMEN AND GIRLS
In 2015, Benefit introduced the Bold is Beautiful program dedicated to supporting charities that empower women and girls through education and mentorship, access to wellness and economic self-sufficiency. Since 2015 they’ve raised over $23 million!