![Love finding out your favourite beauty hero is even more covetable? Us too – enter: Cult Conscious, our transparent sustainability initiative powered by Provenance....](https://static.thcdn.com/widgets/257-en/17/original-Cult_Conscious_Lock_Up-035617.png)
We know how mystifying it can be to find formulas that align with your values, but those feel-good thrills needn't be so few and far between. Enter: Cult Conscious, our transparency initiative powered by Provenance…
![how does it work](https://static.thcdn.com/widgets/257-en/08/original-How_Does_It_Work__(Mobile)-032008.jpg)
![proof points](https://static.thcdn.com/widgets/257-en/14/original-Proof_Points_Title_(Mobile)-032214.jpg)
![our commitments](https://static.thcdn.com/widgets/257-en/58/original-Our_Commitments_(Mobile)-032258.jpg)
Explore our key Proof Points and impact categories, making it easier to shop by your values...
![NARS Orgasm Rising Eyeshadow Palette](https://static.thcdn.com/widgets/257-en/54/original-Quote_(Mobile)-032454.jpg)