Beauty News

Curate the ultimate mascara wardrobe

Last Updated: 10/11/2023


Two of Benefit’a They're Real Mascaras, one opened and one closed, in a studio setting on a pale pink background at an angle.Finding the perfect mascara is no mean accomplishment. Some are too clumpy, too flaky, too smudgy while others are not-enough-oomphy or don’t bring the ‘wow factor’. It’s also a given that, just as with outfits, we like to adapt to our setting; dialling up the drama to align with our agenda (…or, you know, our feelings), so collecting a wardrobe of little black wands is a pretty shrewd option – and thankfully Benefit have one for every occasion... 

When you want to go au naturel

Lending a whisper of tint when you want the most pared-back, ‘nomake up make up effect, Benefit’s They’re Real! Tinted Lash Primer is great on its own wrapping each lash with a flattering (water-resistant!) taupe tint – and even better as an undercoat. Enriched with conditioning provitamin B5 to keep lashes soft, healthy and flexible, the brilliant brush grips and coats every hair as it lays the foundations for subsequent layers… or not. 

When you’d like a little low-key ‘oomph’

Fancy some effortless, grew-them-myself lash enhancement? Look no further than Benefit’s They’re Real! Lengthening Mascara. Lifting, lengthening and separating for a fanned-out flutter, this glides through your lashes to subtly ‘plump’ and accomplish the most realistic effect. Think: your lashes but better. 

Fancy extensions (without an appointment)?

Benefit’s They’re Real! Magnet Extreme Lengthening Mascara is a bastion of beauty innovation. With a painstakingly designed brush that boasts a powerful, magnetic core to draw your lashes up and out for extension-esque length, this coats every eyelash to upgrade your gaze. 

When you need a mira-curl

A must if your lashes are stubbornly straight, Benefit’s Roller Lash And Curling Mascara allows you to bypass the curlers – lending a long-lasting curl without pinches or kinks. With a glossy black, water-resistant finish, the flexible brush grips and ‘shrink wraps’ each lash for a flattering, doe-eyed effect that conditions each hair and encourages growth thanks to serin and provitamin B5. 

If you’re eager to amp up the volume…

Drumroll please… make some noise for the BADgal Bang! Volumising Mascara a gravity-defying formula that fattens each eyelash without adding weight for phenomenal lift, length and volume. Intensely black and buildable for max-impact lashes, this allows you to take any look to new heights… It’s essential for those who love a sooty, ‘rock chick’ vibe (think Kate Moss in the noughties), as well as those who want sophisticated, clump-free pizazz without the risk of flakes or fallout. 

Want to free the flutter

A favourite for those who love the wispy look but loathe the hassle that comes with lash glue, the Fan Fest Mascara unlocks the falsie effect with a wave of its ultra-black wand. Boasting a nourishing formula that blends rice wax and cranberry extract together, this smudge-proof staple helps define and separate your lashes for a fanned-out look. 

When you want all the drama


When has being spoilt for choice ever been a bad thing? Matter of fact, you owe it to yourself to be spoilt rotten with gifts galore and the Nice List Lashes Set is a great place to start. Earning the top spot on your endless catalogue of wants (read: needs), this four-piece line up of lash-loving legends — including the BADgal BANG! Mascara, Roller Lash Mascara, They’re Real Mascara and Fan Fest Mascara — makes the perfect treat. Starring the bestselling Fan Fest Mascara that’s designed to pick, lift and extend even the ittiest, bittiest of lashes, this must-have marvel has everything you need to tap into balletcore or go full glam with lashes that command attention.  





Precious Sodimu

Precious Sodimu

Midweight Copywriter

Precious is a Midweight Copywriter at Cult Beauty. Sticking her teeth into all things make up and skin care, Precious is always on the hunt for products that work perfectly together (while remaining loyal to her can’t-do-without staples). Like most beauty devotees, Precious doesn’t go a day without her trusted SPF 50+ and is a self-proclaimed fragrance-phile. Away from the vanity mirror, Precious can be found sat with a good book (probably by her favourite author, Toni Morrison) or nurturing her nostalgia with a quality animated film – namely Shrek.